Facebook and Instagram Daily Users (via Pew Research Center) Despite talk that Facebook’s reach is waning, it’s pretty clear people love the site more than ever—70% of Facebook users in the U.S. log into Facebook on a daily basis, compared with 59% on Instagram, 38% on Twitter, 27% on Pinterest, and 22% on LinkedIn, according to stats from Pew Research Center. 5 Facebook Marketing Basics I Learned From Beauty Salons 1. Facebook’s Facebook Page has over 189,780,591 likes (and counting). This wouldn’t be a marketing article without a good meta tip to kick things off. The best Facebook marketers make cover images a top priority. 1. Plus, these Facebook pages are really fun to look at. It is the Default Landing Tab that you set for all the “non-likers” who come to your page. 1. BonBon Hair Salon. Use them to make sure your Facebook bio is as effective as it can be. The Waldorf Barbershop is a vintage barber shop in Dublin. So, optimizing it for this is a good idea. A meta description is a short summary, usually a character count of 160 or less, that is shown in the search results and gives a searcher an idea of what your page content is about. Outline your audience, differentiators, services and mission. In that regard, I like to start the description with a variation of the main keyword followed by more descriptive text for what the reader will learn. Good Facebook Bio Ideas and Facebook Bio Examples. Instead of clicking on the ad to go to the product’s landing page, people can get an overview of AdEspresso’s features without leaving Facebook. Some of the best Facebook Bio Pages use the space to give viewers a quick explanation of the Page and to list a call to action. What matters to you. What the heck is a Welcome Page anyway? Facebook. It’s usually a couple of sentences long, and tells the searcher what they need to know about what the page contains and how relevant it might be to their query. A description of your company will not only tell your customers why they should Like your Page (don’t forget your compelling reason here) but it will also answer the question “Why should I care?” Your Facebook Page description can also aid you in being found when customers search for your services. An About Us page is your chance to tell the world: Who you are. The website page description should play off your page title and elaborate on the primary topic of your page. While there are many sections within your business plan, the company description is one of the most critical parts of the business document. Completing all areas of your Facebook “about” section will help potential customers see the full spectrum of products and services you offer. Examples of Effective Facebook Bios. The beauty of Facebook ads is how much creative freedom the platform offers. AdEspresso’s Facebook ad uses a captioned video According to Adobe, shoppers that watch videos are 1.81 times more likely to make a purchase, in comparison to non-video viewers. No matter what your product or message might be, you can craft something to suit your needs. You can craft your Pages in numerous ways – short and long descriptions, a mission statement, product links, milestones, etc. Description: Available in only a ... your best bet is to direct viewers to a landing page. Here are some of the best Facebook Business Pages to start analyzing (and how you can copy their strategies). Compelling Cover Images. Welcome Pages can really spruce up your Facebook Page and offer potential “Likers” a better first impression than just going to your Wall. This is one of your first opportunities to make an good impression on new fans. Here are 9 examples of Facebook bios that cover all of the essentials. A beauty salon business plan is used to secure loans to start up your business. A meta description is the description of, or excerpt from, a webpage that appears when that page is listed in search results. If someone Likes your page already, they will go to the wall. Your About Us page is one of the most important pages on your website.